One of the easiest ways to improve your email marketing strategy (and website as a whole) is to grow your list of subscribers. More subscribers mean you can share more information with your visitors, and that’s definitely something worth doing! These 8 simple ways to grow your email list will help you do just that.
1) Consistency with Brand Values
One of the best ways to grow your email list is by consistently giving people a reason to subscribe. Find something you’re passionate about, and then create content that speaks directly to those values.
Then make sure you have a clear call-to-action signup form on your site where people can join your email list. By sticking with your brand values and showing subscribers that they’ll get useful information they care about, you’ll be able to grow your email list more easily.
2) Design Useful Emails
Whenever someone signs up for your email list, send them an email with value. This could be an eBook, checklist, or some other form of useful information. When you send a highly valuable email to your subscribers, they’ll want more—so make sure you have great sign-up forms on all of your pages!
Create email campaigns that are short and effective: If you want people to open and click-through every time, use short subject lines. It’s also important to make sure your email is relevant and interesting so that it can capture attention.
Use social media to spread the word about your email newsletter: Make sure you post links to each new email newsletter campaign on social media sites like Facebook, Twitter, and LinkedIn.
Social media is a great way to get your content in front of lots of eyeballs very quickly! Offer something exclusively for email subscribers only: You can offer special discounts or freebies just for signing up for your email newsletter.
3) Have a Targeted Offer
It’s no secret that an effective way to grow your email list is by offering something of value in exchange for an email address. If you have a newsletter or any other type of regularly-distributed content, provide a sign-up form on your website or within every post.
Alternatively, if you are hosting a live event, attendees can provide their information there. In addition to providing valuable and interesting content, make sure it’s easy for people to find and sign up. Be aware that many email service providers will limit how often you send out emails so don’t go overboard with too many offers.
Another way you can grow your email list is by participating in outreach programs. Outreach programs are designed to build trust and brand recognition, while also giving customers an incentive to provide their information in exchange for something valuable.
4) Create Shareable Content
The first way to get your content in front of more people is by making it easy for them to share. When people can easily share your articles, they’re more likely to do so—and then their network of friends and colleagues will be exposed to your content, too.
There are a few ways you can encourage sharing: Make your posts as sharable as possible (make sure they have click-worthy headlines, include images or videos, etc.). You can also offer a call-to-action at the end of each post that asks readers to share with their networks.
Finally, make sure you have social media buttons on every page of your site that allows readers to easily like or tweet your posts.
5) Follow-Up with Relevant Offers
Make sure your emails are relevant to what people signed up for. That means you don’t want a software company emailing webinars about print t-shirts. If someone signs up for one thing, send them an email about that and only that! You can also use automation so that new subscribers get customized welcome messages depending on how they found you or what information they gave when signing up.
For example, if someone comes from your Facebook page and gives their name in their profile, you could start by saying Hi John! instead of Hi subscriber! in your welcome message. This makes it feel more personal because it shows that you know who they are (and it will increase open rates).
6) Use Pop-Ups for Opt-Ins
Pop-ups have a bad reputation, but there’s a reason why they’re still so effective. You see, pop-ups work best when you use them to prompt people who are ready to buy (or sign up). Here’s how: Let’s say you’re a fitness blogger and you’ve created an ebook on how to get in shape fast.
When someone visits your site for that specific content, it makes sense to try and convert them into a subscriber. That way, when you publish more content related to fitness down the road, they’ll be more likely to opt-in because of their previous interest in that topic area. And if you do it right—using relevant CTAs—you can even increase your conversion rate!
7) Use A Landing Page Template For Forms
Once you have a landing page, create a template to that you can add your content. This helps make sure that your content is SEO friendly and consistent across every piece of marketing material you send out.
You can also use A/B testing on different versions of your landing page to see which converts better. If someone doesn’t find what they’re looking for from one version, try another. Make sure there are at least two different versions so that people have a choice between sending an email or not.
8) Partner Up with Other Influencers
If you’re starting a new site or business, consider reaching out to influencers with existing audiences. They might be willing to cross-promote your content on their own sites (and point their followers your way).
This is a great way to build exposure and grow your email list quickly. You can also reach out to bloggers who have written about similar topics in the past—they may be interested in writing an updated post that includes your take on things.
Bonus Tips
Some other ways to Grow your Email Lists are
- Use Multiple Sign up Forms
- Use an Exit-Intent Popup
- Run Giveaway and Contests
- Use YouTube Call to Action Cards
- Use Social Proof to Encourage More Signups
- Offer Content Upgrades
- Create Multiple Lead Magnet Pages
- Use Discounts and Deals
conclusion
These are the secret techniques that I follow to increase my Email Subscriber over time. You have to be consistent in your Email Marketing campaigns and using some Good Email automation tools will help you in that. I recommend you to use Email Marketing tools like Mailchimp, convertkit, Sendinblue, etc.
If you are using WordPress then I recommended you to read this tutorial on Best WordPress Newsletter Plugin for Email Marketing.
