5 Best WordPress Newsletter Plugins For Email Marketing

Do you want to collect the Email addresses of your visitors on a WordPress website? You can accomplish this by using one of the many newsletter plugins available to WordPress users. Here are the top 5 free newsletter plugins you should consider adding to your site.

A Newsletter plugin will help you add a signup form to your Wordpress website and help you connect your Email Marketing tools Like Mailchimp, convertkit, etc to Wordpress.

They also help you design the form and apply different functions like slide-in Popup, Exit intent popup, and more.

So, let’s discuss some of the Free and Premium Newsletter plugins out there in Wordpress.

1) OptinMonster

One of our favorite WordPress newsletter plugins is OptinMonster. It includes a fully customizable exit-intent pop-up, and multiple styled opt-in forms, and is integrated with many email marketing services (including MailChimp, Aweber, GetResponse, and Constant Contact).

Here are the key features of OptinMonster

Lightbox Popups
Drag and Drop Popup Builder
Fully Responsive Design
Floating Bars
Scroll Boxes
Gamified Wheels
Page-Level Targeting
Exit Intent Detection
Geolocation Targeting
Popup Animations
100+ Templates

Pros and cons of OptinMonster

Pros	Cons
Support different EMail marketing tools	no free version
Exit Intent Detection	A little bit costly
A/B test Signup form	–
money-back guarantee	–
personalize Newsletter based on Location, Past user interaction	–

Get OptinMonster Plugin

2) Mailchimp for WordPress

One of the most popular newsletter plugins for WordPress, Mailchimp works with a range of email marketing platforms, making it easy to add a popup signup form or other campaign forms to your site. What’s more, you can use it to add email addresses directly from your website contact forms or even include information about them in outgoing emails. Because it integrates directly with MailChimp’s API, no coding is required.

It’s also free and has some great templates that make it easy to create professional-looking campaigns. The only drawback? You have to sign up for an account at MailChimp first. However, if you already have one (or are willing to set one up), then Mailchimp for WordPress is a good choice.

Key Features:

User-friendly and Mobile Optimized Signup Forms
Email Notifications
WooCommerce Integration
Developer-friendly Plugin
Well Documented
Seamless integration with Default WordPress Comment Form

Get Mailchimp For Wordpress Plugin

3) MailOptin

If you’re ready to get serious about email marketing and want a tool to easily manage lists, MailOptin is a must-have. It has integrations with most of the major autoresponder services (i.e., MailChimp, Constant Contact, AWeber), and it can connect your own custom signup forms with your MailChimp account, making it easy to stay on top of all email communication at once. The plugin also allows you to create popups that appear when people are browsing your site—another great way to grow your list!

Capturing leads is one thing, but following up with them is just as important. With MailOptin’s email marketing plugin, you can send targeted emails to your list based on how they signed up (e.g., through a specific page or form), what content they read, and when they last visited your site. This makes it easy to stay in touch with potential customers who are most likely to buy from you—and that’s exactly what you want!

Key Features:

Automated Emails for New Posts
Newsletter Scheduling
Email Digest of Published Posts
Seamless Integration with all Email Marketing Platforms
Responsive Email Templates

Download Mailoptin Plugin

4) Sendinblue

Sendinblue is a newsletter plugin that allows you to create an email list, send newsletters out and analyze results. Another neat thing about Sendinblue is that it allows you to segment your lists so that you can target specific users in your campaign.

The plugin also offers both free and paid versions of its services. Pricing is pretty affordable, especially when compared to other marketing tools on our list. You can start a 15-day free trial to test out Sendinblue today.

In the free version, you can add an unlimited number of subscribers and can only send 300 Emails Daily. which is sufficient for a beginner blogger.

Get SendinBlue Plugin

5) ConvertKit

If you’re just getting started with your email marketing, ConvertKit is a great option. It has excellent customer service and provides you with an email management tool that makes it easy to segment your audience and send targeted emails.

You can set up drip campaigns as well as A/B test subject lines so that you can be sure you’re always sending emails at just the right time to convert readers into subscribers.

ConvertKit also allows you to create professional landing pages and email signup forms to capture your subscriber’s email address.

Bonus: Kadence Blocks Plugin

If you are using the Kadence theme then you have probably used the Kadence Blocks plugin. Using this plugin you can integrate varieties of Email Marketing tools like Sendinblue, Fluent CRM, Mailchimp, etc.

You don’t need to use any dedicated newsletter plugin. You can follow the step-by-step process to add a signup form in Wordpress by following this video.